Starting a new business is an exciting but daunting venture. You’ll need customer service and sales skills at a bare minimum just to get the business off the ground. But when it comes to generating interest, you’ll need to combine these skills with digital literacy too as you’ll find having a prominent online presence can really amplify your message – and bring in tonnes more leads.
This is no small feat for small businesses who are emerging into an overly saturated market. And as much as your customers might appreciate your brick-and-mortar store, digital space is where the competition really kicks in as you’ll need to acquire leads, nurture your existing customers and build a reputation to be proud of.
The problem is you might find yourself constrained by both budget and time when it comes to launching the digital marketing strategy of your dreams. Indeed, some processes are far from cheap, and most require some degree of monitoring to measure its success.
The good news is that there are effective strategies that you can start straight away to help scale your small business from day one. And if you’re looking for the best place to start, you should look at the use of video. Working with a motion graphic agency, you should find all the video animation expertise you’ll need. Find out more about motion graphic design here.
Video puts a fact to a name, adds credibility to your brand and makes your corner of the internet that touch more human and realistic. Plus, video can be utilised to great success in all your other marketing initiatives.
So here are some of the top 5 tips for marketing your small business with the power of video.
- A demonstration video
A demonstration video (or an explainer video) is useful because it allows you to thoroughly explain, describe and ultimately pitch your product to your target audience in a digestible way.
You have ample opportunity to showcase your product in all its glory – and you can make it memorable with quality graphics, illustrations and animations.
Even if it may seem obvious, simply showing how your product functions in an everyday setting is the best way to show it off for what it is. But your demo video should also show why your product is unique.
- Animation on social media
Social media can be hit or miss with your marketing as you need to know exactly how to use the advertising tools on each platform to maximise your chances of success.
However, one fool proof way to grab attention quickly is through the use of an animation video. In fact, animation and social media are a match made in heaven when it comes to marketing.
This short commercial is snappy, aesthetically pleasing to watch and straight to the point. It gets to the heart of your business in a matter of seconds, and likewise to the heart of your target audience.
- Customer endorsement video
What better way to show off your product or service than have a real customer endorse it?
A customer endorsement video is ideal for gaining trust and building a solid reputation. Your customers might love an aspect of your brand or business that you haven’t even though of too, so get them to speak openly on camera about it to raise authenticity and engagement with your business.
- ‘About Us’ video
Your website may already have a detailed ‘about us’ section, but how many visitors take the time to read it?
Presumably, not that many. However, a personalised ‘about us’ video which explains your company culture and small business goals, while showing off your hard-working staff members, adds a human element to an otherwise formal and monotone introduction.
It’s also a great chance to show off your small business’ achievements so far. If your company is able to support or champion a particular cause, this is also the right space to highlight it.
- Harness the power of social media
Social media is an excellent platform that can help you to fulfil a great chunk of your marketing needs.
There are so many different platforms to choose from – so you’ll need to do your research into which one is best suited to your brand. But the best thing about social media is that it is free to post. And with your animation videos, you’ll be raking in followers in no time.
Small businesses may have a tight budget to begin with, but video is an accessible and cost-effective way to get your marketing strategy off the ground. It can be as cheap or expensive as you want it to be – just get creative with it!