Marketing within sports has been around for decades. Sports marketing companies have been consistently pushing the envelope to come up with bigger, better, and more attractive ways of promoting a team, business, or athlete. As a result, even the worst playing sports team is often better promoted than most companies.
Needless to say, there is certainly a thing or two we can learn from these sports sponsorship ideas and marketing tactics to generate buzz. In this article, we share ten of these ideas to take inspiration from and grow your business.
- Survey Your Sports Fans
You should send out surveys to sports fans that ask them about their preferences and what they would like to see. This would help you learn what sort of content and ads your target audience would be most interested in.
- Run a Contest or Giveaway
Before the sporting event, you could also run a contest or giveaway for fans. This is an excellent way to generate buzz around the event or sports business, build anticipation, enhance engagement, and improve your reach. As a result, there will be more attendees to the event as well.
- Share Pre-Game Content
If your primary aim is to maximize profit and get as many people to attend the sporting event as possible, one of the best techniques is to share pre-game teasers and snippets on social media. These can be about the players and their strengths, the preparations on the field, and the athlete’s training before the game.
- Post behind-the-scenes Footage
Similarly, during and after the sporting event, you should also post behind-the-scenes footage of the sports team if you want to keep your audience engaged and interested in the event. You could give them a tour of the stadium or sports complex, show the sports team, and anything that might interest fans.
- Collaborate with Sports Influencers
One of the best sports marketing ideas that nearly every business does is to work with a sports influencer and superstar. This can strengthen your brand’s image and also allow you to reach a wider audience. Depending on your target audience, you can work with a relevant influencer, athlete, or celebrity.
- Post Live Updates Throughout Games
Another effective technique that would serve multiple benefits is to post live updates to fans on social media during the game. This will keep everyone up to date and also create hype and engagement amongst fans who can discuss the game together.
- Elevate Engagement with Fans
Marketers should gauge a way to interact with the audience that goes beyond comments on social media. Now, brands should focus on creating branding opportunities through fans if they want to market it effectively. They can do this by creating a visually appealing application of their brand that the audience can directly participate in, for example, brand wars.
- Share Highlights and Memorable Moments
Once a sporting event is over, it is time to generate hype and excitement about the next one. The best way you can do this is by sharing highlights and memorable moments of the previous sporting event on social media. Sometimes, such highlight videos have the potential to go viral. This can help you capitalize on the opportunity by promoting your product or business.
- Reach Out to Fans via Email
You might already have an email list of individuals already waiting to hear from you as a business. They have signed up to be on your email list because they want to hear from you. This is why email lists are an ideal place for you to send updates, promotional content and essentially interact with your target audience. You can send them an email about a broadcast and encourage them to spread the word to other interested fans as well.
- Create High-Quality Content
A lot of the time, business owners assume that the product is enough for the customers. However, within sports marketing, this is not true. That is why most sports marketers create such high-quality content in the form of advertisements, campaigns, documentaries, and merchandise. In the same way, a business invests in a product to be the best in the industry, marketers should focus on investing in creating high-quality content that is the best in the industry.
There you have it. These were the top marketing ideas that the best sports marketers in the industry have used to consistently succeed and win the attention of fans. The main aim should be to make fans and do what it takes to make them stay.
For more information and assistance, you can get in touch with RTR Sports Marketing, a sports marketing and brand licensing agency dedicated to bringing people together through enticing sports campaigns and advertisements.