When thinking of a logo as a modern concept, what comes to your mind? Animation It’s no surprise that animated logos are on the rise. Behind the age of print-focused and graphic designs, there’s a world full of animation. Advancing technology opens amazing opportunities that professionals need to take advantage of. So, to bring a new life to a logo, you must add motion.
Many companies are opting for animated logos rather than static ones. Moreover, it can vary from short moves to a short video representation. If you’re planning to go the extra mile, invest your time and money, go for animation. After all, who doesn’t gravitate towards moving things? Ocean waves, blazing fires, moving screens, bouncing objects, it all sounds fun.
Animated Logo VS Static Logo
Animated logos have that eye-catching magic which is exactly what your brand needs. It guarantees originality and helps you stand far ahead of your competitors. But why choose an animated logo over a static one? As soon as animation has become popular, many small/big businesses are starting to prefer it over regular static logos.
Moreover, it’s like a real character that conveys your brand messages to the audience. Animation also attractively grabs the attention of potential customers. Nowadays, the tools for creating animated graphics are also easily accessible to everyone. You just need the right direction, skills, and specialty of the motion design sphere to create a unique animated logo design.
When creating an eye-catching animated logo for your brand, here are important tips that you must keep in mind:
- For various elements, the flow of animation should be different. First, consider the essence of the business for which you’re creating an animation. Secondly, continue with the one that best fits the profile.
- Focus more on creating something that’ll appeal to your target audience more. Decide every element with clarification and add only where needed.
- For logo animation, there are no particular rules. Speak your heart. Just ensure that your logo represents the brand motto and colors well.
- The shorter the better. The animation should be between 5-10 seconds. Don’t make it long enough to bore the audience.
- How can you forget the music? Complement the logo design with appropriate background music as well.
Why has an Animated Logo for your Brand?
Companies that choose animation over static logos get popular more quickly. Why? So, let’s look at the reasons why you should choose an animated logo. Also, what benefits it can bring to your brand.
Boosts Brand Awareness
Experts say that dynamic and moving images/content is more likely to comprehend better than static logos. The primary function of a logo is to create brand awareness. Therefore, many companies choose to invest in creating animations. An animated logo is both easily recognizable and memorable. A moving logo imprints immediately and differently in a consumer’s mind.
Moreover, it has the power to attract attention effectively towards itself. For instance, users will look at a static image once. Whereas, animations can last up to 10 seconds, which means more chances of memorizing the brand. The MTV logo is a good example. It’s one of the earliest to use an animated logo.
A Unique Image
Brands can end up having a similar logo. If not similar, they can end up being competitors. That is because brands have to add elements for the recognition of their services. In the case of animations, it’s quite the opposite. Animated logos focus on originality. Therefore, to create uniqueness in your logo, you can add some motion.
When you combine visual effects with graphic elements, the imagination goes beyond control. Moreover, there are fewer to no chances of stealing elements.
Logos are meant to connect with your audience. An animated logo can contribute greatly to this aspect. Visual elements in your logo tend to connect emotionally with your consumers. Whereas a static logo eliminates the emotional connection with animated logos, you can communicate your story far better as they are significant tools in the storytelling process.
Nowadays, users watch online video content more than television. Therefore, businesses need to get used to this behavior. Investing in online video content and animated logos is a good idea. Animated logos can give the flawless feel that users expect.
Grab Users’ Attention
A lot of brands already have loyal customers. But as users are consuming more online content, they fail at grabbing the attention of potential customers. To be ahead of the game, you must utilize graphic and moving elements in your logo. It can quickly grab users’ attention and make them stay at your site.
Consider an animated version of your current logo. It looks fabulous, right? That’s because an animated logo enhances your entire representation. You can be one step ahead and demonstrate more popularity and success.
Undoubtedly, users appreciate fresh and unique ideas. An animated logo is a great way to surprise your audience. Moreover, a fruitful animated logo can induce feelings such as excitement and joy in your audience.
Once your audience associates your brand with something pleasant, they’ll be more likely to remember it.
Today, social media sites are the best platform to promote a service or product. People spend most of the time surfing around. Therefore, adding video elements to your logo is an effective marketing tool that you must utilize. Doing so, your logo will be easy to find and share as well. A logo animation also targets all digital platforms, which is the most significant benefit.
With so many benefits, you must consider creating an animated logo over a static logo for your business.
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