What Should Be On a Contractor’s Website? (7 Tips from Experts)

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A professional contractor web design is vital for growing your business! According to LinkedIn, more than 85% of people look for general contractors online. Additionally, your website plays a key role in their decision making process.

With that in mind, check out 7 expert tips on what your website should include. This information can help you decide the best options for growing your online presence and your contractor business! Reach out to us at leadsforward.

1. A contractor web design should always have a simple layout

No matter what you include in your website, it should start with a simple layout. One reason is that many people search the internet on their phone, where cluttered sites look even more muddled! Two, users might struggle to navigate a complicated site. Consequently, they might click away from the site simply because it’s so cumbersome.

2. Explain your services in simple terms

When designing a contractor website, always ensure that potential clients understand services offered. For instance, if you only offer bathroom remodeling rather than full-scale renovations, note that on your site. In turn, you’ll spend far less time speaking with clients searching for services you don’t provide.

Also, ensure you list all your services on your site. As an example, a foundation repair contractor should note if they also offer waterproofing. It’s also helpful if each of your major services have their own page on your site. This layout helps bolster your site in search engine results when clients search for those services specifically.

3. Your contractor web design should include your local service areas

As with every service you offer, ensure your web design has pages for each of your local service areas. Again, this helps bolster your search engine rankings, as people often use city names when searching for contractors. Case in point, a homeowner might search “power washers in Oldsmar,” a city near Tampa, rather than just “power washers.” In turn, a contractor’s website should have separate pages for every major city you service.

4. Check your call to action (CTA) buttons

A contractor’s website should have sufficient call to action or CTA buttons. These should be very visible, repeated often on each page, and offer autodialing for cell phones. Also, it’s vital that contractors offer more than one contact method, for potential clients not ready to make that phone call! Some property owners might prefer email or online inquiry forms, at least to initiate contact with contractors.

5. Include some FAQs somewhere on your website

Your website doesn’t necessarily need a separate FAQs page, but it is helpful to include frequently asked questions somewhere. One reason is that you won’t need to answer that question repeatedly with potential clients. Two, offering added information can increase your credibility with website visitors!

Additionally, you can use FAQs to “sell” your services to potential clients. For instance, a renovation contractor might include a question about remodels that increase home values. The answer can note that many renovations do improve property values by a significant amount! In turn, a potential client might be more inclined to call and schedule a consultation.

6. Advertise prices or FREE consultations and quotes when possible

No doubt, many potential clients want to know about pricing before anything else! While a contractor can’t always advertise prices online, it is good to note FREE consultations if you offer them. The word FREE often draws in potential clients, no matter what you’re offering.

Additionally, you might note current prices for basic services when possible. For instance, many HVAC contractors have a minimum charge for in-home consultations. Also, contractors might note average prices for various services. In turn, your potential clients will know approximately how much your services cost and can plan accordingly.

7. Your contractor web design should include a company’s basic info

When designing a website, a contractor should never overlook the “boring stuff” about your company! This includes your license number, insurance coverage, and years in business. Also, note your membership to organizations such as the local BBB, if applicable. This information assures potential clients that you are a legitimate company, and that they’re protected in case of damage.

How do I build a contractor website?

You might realize by now that building a contractor website is more complicated than many people realize! However, simply putting together a site and publishing it is not enough to draw visitors to your company. Consequently, contractors and other business owners should consider professional web design services.

Professional web design offers many benefits to contractors, freelancers, the self-employed, and small business owners. One, a web design agency is typically skilled in creating high-quality sites that search engines find easily. Two, an agency knows the information to include that converts visitors to clients! Additionally, using a professional website designer allows you to concentrate on running your business rather than managing your web presence.

If you’re interested in professional web design that gets results, contact the pros at LeadsForward. Leads consultants that get proven results, LeadsForward specializes in lead generation sites and high-quality SEO practices. When you work with their team, you can rest assured that your site will start improving your overall bottom line, fast! To find out more, contact LeadsForward today. After all, more than 85% of homeowners look for contractors online.

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