Digital marketing is an essential part of marketing for businesses, as more and more of our world is turning online and onto the internet. Due to the limitless space of the internet. businesses need to employ effective digital marketing strategies to make sure their brand stands out from the crowd and can maintain an easily searchable and accessible online presence.
The current trends in digital marketing allow you to do so, and in fact, can improve the digital marketing strategy of your business in a number of ways. Keep reading to find out what are the top three trends in digital marketing and how they can help your business!
Search Engine Optimization (SEO)
Search engine optimisation (SEO) is a trending channel of digital marketing which involves businesses optimising their web content and business so that it is easily searchable and visible among other sites listed on search engines. SEO is especially important for businesses in highly competitive industries who want to stand out from the rest by ranking first on relevant search terms on search engines such as Google and Bing.
In fact, there are many statistics supporting the use of SEO for businesses, including:
- 68% of online experiences reported to begin with a search engine
- 92.96% of online search engine experiences coming from Google
This means that in order to gain traffic onto your business website and attract potential clients, businesses need to be searchable and rank highly on Google’s search results. Businesses can do this by employing an SEO agency such as Orion Marketing to help with their SEO strategy. SEO strategies may involve the targeting of related keywords, link building to increase their website’s credibility on search engines and high quality content creation.
Currently, one of the top SEO trends is to include video in your strategy. More and more brands are using videos to enhance their web content quality, as videos will appear next to search engine results as ‘rich snippets’. Rich snippets tend to have higher click-through rates than those of standard snippets, meaning videos are an additional significant part of business SEO strategies in digital marketing.
Social Media Marketing
Social media marketing is growing to become a staple in digital marketing, as it greatly enhances the online experience social media users have with brands and businesses. Through social media, businesses can not only execute traditional advertising campaigns, they can also interact with the target audiences like never before.
Features of social media such as posts, comments, likes, live streams and ‘story’ updates can work not only as part of effective marketing strategies, but can also gather data to help businesses refine their digital marketing strategies, as well as build a more connected community across social media platforms.
To improve their online presence on social media platforms, many businesses are starting to not only make social media accounts to use, but also incorporate their marketing strategies into them. According to SproutSocial, live streams in particular are becoming an integral part of social media marketing strategies, as they allow audiences to directly interact with businesses and their campaigns without having to physically travel.
Mobile accessibility is becoming a growing priority for consumers and businesses alike. In fact, according to Statista, 80% of online browsers were using a mobile device to search the internet in 2019. This means that your digital marketing strategy must be compatible with mobile browsing and accessibility. Although some parts of your strategy may already be optimised for mobile accessibility – such as social media – others may not yet be (most importantly, your website).
It is important to invest in the right technology to allow your target audience members to access and use your website’s features on mobile devices. Making a mobile-friendly and flexible website may require you to learn more about coding, or how to use existing website-building software.
Investing in Trends for the Future of Your Business
Digital marketing is a broad field and there are many aspects of the industry that businesses can employ to improve their overall online presence and digital brand awareness. Trends such as search engine optimisation, social media marketing and mobile accessibility are important to invest in for the future of your business, due to their proven effectiveness in the field. Make sure to invest correctly in these trends so that the digital marketing strategy of your business is as effective as it can be.