If you read most social media articles online, they advise you to become active on more than one social media platform. That you should perfect your strategies on one and keep adding others depending on where your audience spends their time.
It’s good advice.
But it’s also really hard to realize a return on investment from most of these social media platforms.
Or is it?
As it turns out, you can effectively boost your social media return on investment if you use the right strategies.
And in this post, we look at some practical and tested strategies you can use to effectively boost the return on your social media investments.
1. Establish Goals and Metrics
Start by outlining your social media goals and make sure they are realistic and measurable.
Do you need to capture quality leads, increase engagement, or generate brand awareness? Whatever it is that your goal is, you must specify it clearly. This will help you channel all your efforts into achieving it.
Then, you can identify the metrics that can be used to track the goal achievement.
2. Collaborate with Influencers
Influencer collaborations can expand your reach, boost awareness, and increase your sales.
However, effective collaborations hinge on finding the right influencers and partnering on the right promotion strategies.
But what kind of promotion strategies can you use?
You can leverage discount codes, sponsored content, social media takeovers, and Live stream sessions. Another option is to run social giveaways where you collaborate with influencers.
By partnering with the right influencers for a giveaway, they can give you access to quality leads. They have the same target audience as your brand, and therefore, will promote you to an audience already interested in what you offer.
Influencer collaborations like this can also help you attract new followers, boost your sales, and increase engagement on your content.
3. Create Valuable Content
Create content that helps you stand out.
Consumers constantly encounter content from hundreds of social media posts, ads, etc. However, for you to stand out, you need to ensure that you provide value and build relationships with your audience.
But how can you consistently offer value?
Figure out who your target audience is so you can offer them personalized content. You should also create content that helps them solve problems while also connecting on a personal level.
Most importantly, post content when your audience is likely to engage with it.
Leverage social marketing platforms like Buffer, Hootsuite, SocialOomph, ContentCal, etc. With these tools, you can schedule posts on various platforms, engage your audience, and grow your followership through personalization.
Some of these tools also provide you with analytics to help you track content performance.
For more ways, you can boost your social media ROI, check out Shane Barker’s infographic below. In it, he lists more tactics you can use if you want to increase social media ROI.